Jennie is moving fast. Just weeks after scoring back-to-back wins on M Countdown with "Less than a Lover," the BLACKPINK member is already gearing up for her next release—an EP arriving before the month is out.

OA Entertainment confirmed the timeline on August 19, revealing that Jennie has been ramping up production to meet an end-of-August target. The agency noted that she's been teasing material ahead of the official announcement, building momentum for what comes next.

This marks a swift turnaround for the artist, who has been riding the wave of "Less than a Lover's" success. The track resonated strongly enough to earn her consecutive music show wins, proving her solo work continues to connect with listeners even as she balances group commitments with BLACKPINK.

Fans have been getting glimpses of what's coming through early track previews and teasers, though full details about the EP's sound, tracklist, and concept remain under wraps for now. Given the scale of Jennie's fanbase and the momentum from her recent single, the new project is expected to draw significant attention when it drops.

The accelerated schedule suggests OA Entertainment is capitalizing on the current wave of interest, a smart move for maintaining visibility in a competitive market where artists often need to strike while momentum is high. Whether the EP will feature more of the polished pop sound "Less than a Lover" showcased or take things in a new direction remains to be seen.