VANDY THE PINK and Complex Networks have teamed up with McDonald's and KPop Demon Hunters to launch a fashion collaboration that extends the fast-food giant's ongoing promotional campaign for the Oscar-winning film.

The collection dropped through the Complex Shop and features apparel tied to the movie's two rival idol groups: HUNTR/X and Saja Boys. The lineup includes "Battle for the Fans" t-shirts, long-sleeve shirts, hoodies, and jackets, with prices spanning from $45 to $300. VANDY THE PINK's announcement on social media emphasized the competitive spirit of the tie-in, declaring "It's a battle for the fans" and encouraging customers to "Rep your side."

This apparel launch builds on McDonald's "dueling adult meals" promotion, which kicked off on March 31. Each meal set lets customers pick their side by selecting either the HUNTR/X or Saja Boys meal, and comes bundled with exclusive photo cards featuring the idol groups. The meals also include a limited-edition Derpy McFlurry and access cards.

The collaboration represents a growing trend of anime and film properties partnering with major retailers to reach mainstream audiences through fashion and collectibles. By combining streetwear credibility through VANDY THE PINK with McDonald's wide accessibility, the KPop Demon Hunters campaign reaches both dedicated anime fans and casual consumers who might pick up a piece just for the McDonald's connection.

For fans of the film wanting to show their allegiance, the apparel offers a way to rep their favorite group beyond just ordering meals. The range of price points means options exist whether you're grabbing a basic tee or investing in a higher-end piece. The collaboration is available now through Complex Shop's online storefront.