Da-iCE's Sota Hanamura made a special appearance at the opening media preview of Harley-Davidson STYLE Shinjuku on March 19th, showcasing his well-known love for motorcycles.

The Tokyo store marks a milestone as Japan's first specialty shop dedicated exclusively to Harley-Davidson apparel and accessories. Hanamura, who has been open about his passion for motorcycles and Harley-Davidson bikes specifically, was a natural choice for the event.

For international fans who might not know, Da-iCE is a popular five-member boy group that debuted in 2014 under Universal Music Japan. The group has built a strong following with their mix of pop, R&B, and dance music. Hanamura serves as one of the group's vocalists and has often shared his motorcycle hobby with fans through social media.

The event gave attendees a chance to see Hanamura's personal Harley-Davidson on display, offering a glimpse into the performer's life outside of music. His genuine enthusiasm for the brand and motorcycle culture has made him a relatable figure for fans who share similar interests.

The opening of Harley-Davidson STYLE Shinjuku represents the brand's commitment to expanding beyond just motorcycles into lifestyle and fashion in the Japanese market, with Hanamura's participation helping bridge the gap between motorcycle culture and J-Pop fandom.