GACKT, one of Japan's most recognizable visual kei artists, has taken on a new role as director at POPOPO Corporation. The rock star appeared at the company's service announcement event on March 18, where details about their innovative smartphone app POPOPO were revealed for the first time.

The app promises to revolutionize video calling by eliminating the need for cameras - a concept GACKT discussed from an artist's perspective during the presentation. While specific technical details weren't disclosed, the "camera-free video call" technology represents an intriguing departure from conventional video communication platforms.

This business venture marks another diversification for GACKT, who has built a career spanning music, acting, and various entrepreneurial projects since his solo debut in 1999. Known for theatrical performances and elaborate stage personas, the artist brings his entertainment industry experience to the tech startup.

GACKT's involvement suggests POPOPO may target creative professionals and entertainers who could benefit from alternative video communication methods. The timing coincides with continued growth in remote communication tools, though POPOPO's camera-free approach sets it apart in a crowded market.

The company plans to launch the smartphone application following today's announcement, with GACKT positioned to help guide the service from both technical and creative standpoints as it enters the competitive communications app space.