M!LK is getting the full introduction treatment on Japanese radio. On April 23, Bunka Broadcasting's "M!LK Yoshida Hitoto no Recomend!" will air a special segment titled "M!LK Beginner's Manual," designed to help listeners who aren't yet familiar with the group understand what makes them tick.

The five-member dance-vocal group, which formed in 2014, has been steadily building momentum over the past decade. The special will cover everything from M!LK's core appeal to tips on enjoying their live performances. Host Yoshida Hitoto, who is M!LK's own member, will handle the explanations "with Japan's utmost care," according to the announcement.

The segment is part of a larger effort to get fans invested in the group. Bunka Broadcasting is actively seeking messages from listeners about their M!LK interestsβ€”whether that's asking about what it's like to enter the "M!LK rabbit hole" or how to make the most of concerts. Long-time fans (known as "γΏγ‚‹γγƒΌγš") are encouraged to send in their own insights to the station.

This special comes at an active time for M!LK. The group released their second major album "M!X" in March 2025 and followed it up with an arena tour across six Japanese cities. They're also celebrating their 10th anniversary this year, having recently wrapped an arena tour called "I CAN DRINK!" Several members have also landed regular spots on various TV and radio programs recently, keeping the group visible in the media.

The broadcast airs April 23 from 10 p.m. to 1 a.m. on Bunka Broadcasting as part of their "Special Week" programming event.