Sakura Endo from popular idol group Nogizaka46 has taken on a new role in Sony Music's next-generation creative project "#あの日の春の歌" (That Day's Spring Song). The television commercial featuring Endo began airing on March 16th.

The project connects Endo with jo0ji's music, where she finds hope within the artist's sound. This collaboration represents Sony Music's ongoing efforts to bridge different musical worlds and showcase emerging talent alongside established idols.

Endo, one of Nogizaka46's most prominent members, continues to expand her individual activities beyond the group's regular releases and performances. Her participation in this creative project highlights how major idol group members are increasingly taking on diverse artistic collaborations.

The "#あの日の春の歌" project appears to be part of Sony Music's broader initiative to create multimedia content that combines music with visual storytelling, featuring both established artists and rising talent in the Japanese music scene.