Two Snow Man members are making waves in the commercial world with fresh endorsement deals that highlight their individual appeal beyond the group.

Abe Ryohei stars in a new web commercial for tea brand Lipton, showcasing simple yet authentic ways to enjoy iced tea. The ad, which features Abe's signature "puha~" reaction after taking a sip, is now live on YouTube and will roll out across Amazon Prime Video and other platforms.

Meguro Ren takes center stage in Kirin Beer's "Hare Kaze" (Clear Breeze) spring campaign. The 30-second web version launched on YouTube, while a full TV commercial featuring Meguro alongside comedy legend Uchimura Teruyoshi, actress Amami Yuki, and rising star Imada Mio will begin airing nationwide.

In the Kirin spot, Meguro delivers an inspiring message about new beginnings: "I want to take a step forward together with the clear breeze." The campaign ties into Japan's spring season, traditionally associated with fresh starts and new opportunities.

These solo commercial appearances demonstrate Snow Man's growing individual star power beyond their group activities. As one of Johnny & Associates' most popular units, Snow Man has seen members increasingly pursue individual projects while maintaining their collective success. Both commercials represent major brand partnerships that will give the members significant exposure to mainstream Japanese audiences this spring.