Timelesz Members Teranishi and Hashimoto Star in New Kiehl's Campaign

Timelesz members Taku Teranishi and Masaki Hashimoto have been featured in fresh promotional visuals for luxury skincare brand Kiehl's, where they serve as brand ambassadors. The new campaign materials will launch nationwide on April 3rd across Kiehl's retail stores and official social media accounts.

Timelesz, formerly known as Sexy Zone until their name change in 2024, continues to expand their presence beyond music into fashion and beauty partnerships. The group has maintained strong commercial appeal since their debut, making them natural choices for high-end brand collaborations.

Kiehl's selection of Teranishi and Hashimoto reflects the growing trend of J-Pop idols partnering with international beauty brands, particularly in the men's skincare market. The campaign aligns with Japanese beauty culture's emphasis on skincare routines for men, a market segment that has grown significantly in recent years.

This partnership represents another step in timelesz's evolution as they establish their new identity while building on their existing fanbase. The timing coincides with increased attention on male idol beauty standards and self-care messaging in J-Pop marketing.

Fans can expect to see the new visuals across Kiehl's Japanese locations and digital platforms starting April 3rd, marking another milestone in the members' individual brand development alongside their group activities.