BLACKPINK's 'DEADLINE' Breaks Girl Group First-Week Sales Record
BLACKPINK's mini album 'DEADLINE' has shattered girl group sales records, selling over 1.46 million copies on its first day alone and setting new benchmarks for female artists.

Following their chart battle with Hearts2Hearts last week, BLACKPINK has now made history with their mini album "DEADLINE," breaking the girl group record for highest first-week sales in Hanteo Chart history.
The album, released on February 27, moved over 1.46 million copies on its first day alone, establishing a new benchmark for first-day sales by any female artist. This massive debut performance positioned "DEADLINE" to dominate the weekly charts as well.
The record-breaking sales demonstrate BLACKPINK's continued commercial power despite their recent chart competition. While Hearts2Hearts claimed victory over BLACKPINK's "GO" on M Countdown last week, the group's album sales tell a different story about their fanbase strength.
"DEADLINE" marks BLACKPINK's return after an extended hiatus, and the sales figures reflect the pent-up demand from Blinks worldwide. The mini album format allowed the group to deliver new music while maintaining the high production values fans expect.
The Hanteo Chart tracks real-time album sales from verified retailers, making it the industry standard for measuring immediate commercial impact. BLACKPINK's achievement surpasses previous records held by other major girl groups, cementing their position as one of K-pop's biggest acts.
These sales numbers also highlight the global reach of BLACKPINK's fanbase, with international purchases contributing significantly to the first-week totals. The group's ability to move over a million albums in a single day underscores their status as global superstars.
While music show wins like Hearts2Hearts' recent victory capture weekly momentum, album sales demonstrate sustained fan loyalty and commercial viability. BLACKPINK's "DEADLINE" performance suggests their hiatus may have actually increased demand rather than diminished it.
The record sets a new bar for girl group comebacks and demonstrates that established acts can still generate massive sales spikes when they return with highly anticipated projects.
