BLACKPINK continues their US mainstream push as "GO" debuts at No. 37 on Billboard's Pop Airplay chart for the week ending March 21.

The achievement marks BLACKPINK's fourth group song to enter the Pop Airplay chart, which tracks weekly plays across mainstream Top 40 radio stations in the United States. This milestone demonstrates the group's sustained ability to break into American radio, one of the most competitive spaces in the music industry.

"GO" joins the group's previous radio successes in establishing BLACKPINK as a consistent presence on US airwaves. The Pop Airplay chart specifically measures mainstream radio reach, making it a crucial indicator of how well K-pop acts are penetrating the broader American music market beyond dedicated fan bases.

The radio debut comes as BLACKPINK maintains their position as one of the most internationally successful K-pop groups. Their ability to secure regular US radio play sets them apart in an industry where many acts struggle to gain traction outside streaming platforms and fan-driven charts.

While "GO" enters at No. 37, the placement represents a strong starting point for continued growth on the chart. Radio success often builds gradually as stations increase rotation based on audience response and request numbers.

The Pop Airplay achievement adds another layer to BLACKPINK's US market strategy, complementing their streaming numbers and digital sales. Radio remains a key gateway for reaching casual listeners who might not actively seek out K-pop content but encounter it through mainstream programming.

With this latest chart entry, BLACKPINK reinforces their status as radio-friendly ambassadors for K-pop in the American market, opening doors for both their own future releases and potentially other Korean acts seeking similar mainstream crossover success.