Hearts2Hearts is celebrating a significant career achievement. Their music video for "RUDE!" crossed 100 million views on YouTube on May 22 at approximately 6 a.m. KST, marking the group's first video to reach the milestone.

The track has clearly resonated with fans since its release, steadily accumulating views to become the group's most-watched video on the platform. The 100 million view count reflects sustained interest in the song and speaks to Hearts2Hearts' growing fanbase.

This comes as K-pop groups continue to set and break YouTube milestones at an accelerating pace. The achievement underscores how digital platforms have become central to measuring an artist's reach and impact, with views serving as a key indicator of a song's longevity and appeal.

For Hearts2Hearts, the milestone represents validation of their musical direction and the dedication of their fanbase. "RUDE!" appears to have struck a chord with audiences, maintaining consistent engagement long after its initial release.

The group joins a growing list of K-pop acts reaching nine-figure view counts, a threshold that has become increasingly common as streaming consumption continues to rise globally. The achievement also highlights how a single standout track can define a group's presence on the platform.