IVE continues to dominate both digital platforms and music shows as their career reaches new heights across multiple fronts.

The group's 2024 hit "HEYA" officially surpassed 100 million views on YouTube on March 21 at approximately 9:45 p.m. KST, marking their sixth music video to achieve this milestone. The achievement places "HEYA" alongside IVE's other chart-toppers "ELEVEN," "LOVE DIVE," "After LIKE," "I AM," and "Kitsch" in the exclusive 100 million club.

Meanwhile, IVE's current promotional single "BANG BANG" is making waves on music shows. The track was nominated for first place on the March 21 episode of MBC's "Music Core," competing against KiiiKiii's "404 (New Era)" and Hearts2Hearts' "RUDE!" Though Hearts2Hearts ultimately took the win with 7,336 points for their fourth trophy, IVE's nomination demonstrates the continued momentum of their latest release.

This follows recent music show activity where IVE's previous single "BLACKHOLE" was also in contention for wins. On the March 18 episode of "Show Champion," "BLACKHOLE" competed alongside P1Harmony's "UNIQUE" (which took the trophy), Hearts2Hearts' "RUDE!," NouerA's "POP IT LIKE," and SHINee's Onew's "TOUGH LOVE."

The YouTube milestone for "HEYA" reinforces IVE's staying power beyond their current promotions. Having six music videos cross the 100 million view threshold puts the group among the most-watched K-pop acts on the platform, with their catalog spanning from their 2021 debut "ELEVEN" through their recent releases.

As IVE continues promoting "BANG BANG," fans can expect more music show appearances and potential wins in the coming weeks. The group's consistent performance on both streaming platforms and broadcast shows demonstrates their strong fanbase support across different metrics of success.