Hasbro Entertainment and multi-platform broadcaster Get After It Media (GAIM) have officially rolled out Hasbro Legends, a new linear channel dedicated to Hasbro's entertainment catalog. The channel launched on July 13 and is now available across GAIM's broadcast network as well as on streaming services including Heartland+ and Plex.

The 24-hour channel operates on an ad-supported free model, making it accessible to viewers without subscription costs. Programming includes a mix of Hasbro properties spanning multiple decades, with Duel Masters, Transformers, Power Rangers, and G.I. Joe highlighted as part of the initial lineup.

Hasbro first announced plans for the channel back in April, and this launch represents the company's push to consolidate its entertainment brands under one dedicated streaming destination. The move follows broader industry trends of legacy media companies launching branded channels to compete with subscription-based platforms.

For anime fans specifically, Duel Masters—the trading card game-based anime that's been through multiple iterations since its original 2002 debut—represents a key draw. The series has maintained a dedicated following and continues to receive new content, making it a solid anchor for the channel's programming strategy.

The availability across both traditional broadcast and modern streaming platforms positions Hasbro Legends as a bridge between cord-cutting viewers and traditional television audiences. By offering free ad-supported access rather than requiring a paid subscription, Hasbro is betting on advertising revenue and broader reach over premium tier pricing.

Get After It Media, the broadcast partner, brings distribution experience across multiple platforms, which should help the channel reach audiences regardless of their preferred viewing method. This partnership model allows Hasbro to focus on content curation while GAIM handles the technical and distribution infrastructure.

For longtime fans of these properties—particularly those who grew up with 90s and 2000s action franchises—Hasbro Legends offers a convenient centralized hub rather than hunting across multiple platforms for episodes.