Koei Tecmo's New 'Fuji' Action Game Gets Japanese Government Backing
Koei Tecmo is developing a new action game tentatively titled 'Fuji' with oriental visuals, backed by Japan's government IP360 initiative aimed at boosting overseas sales of Japanese content.

Koei Tecmo has entered Japan's IP360 project, a government grant program supporting media creators looking to expand Japanese content internationally. The studio's new project, temporarily called "Fuji," is an action game featuring oriental-inspired visuals.
The IP360 initiative, unveiled by Japan's Ministry of Economy, Trade and Industry (METI), aims to increase overseas sales of Japanese creative works to 20 trillion yen by 2033. Koei Tecmo joins a roster of major studios and publishers receiving grants, including Arc System Works, Konami Digital Entertainment, Square Enix, Sega, and anime studios Aniplex, Trigger, and MAPPA.
While details about "Fuji" remain sparse—the title itself is temporary—the project's inclusion in the government initiative suggests Koei Tecmo is positioning it for international appeal. The studio has a strong track record with action games across multiple franchises, from the long-running Warriors series to recent hits like Nioh and Wild Hearts.
This announcement comes as Koei Tecmo continues developing other titles in its portfolio. The studio recently revealed Atelier Karia: The Night Kingdom & the Guide of Memories, launching in early 2027 across Nintendo Switch 2, PlayStation 5, Xbox Series X|S, and PC via Steam.
The IP360 program reflects Japan's broader strategy to leverage its entertainment sector for economic growth. By backing projects from established studios and publishers alongside newer creators, METI is betting on a diverse range of content to capture international audiences. For Koei Tecmo, the grant signals confidence in the "Fuji" project's potential to resonate with players outside Japan.
More details about the game's genre specifics, setting, and release window should emerge as development progresses. For now, fans of Koei Tecmo's action-heavy portfolio have another title to anticipate.
