Arashi's Ninomiya Kazunari stepped into an unexpected role as he attended the press conference for Suntory's new "Kodawari Sakaba" (Particular Pub) commercial campaign on February 4th in Tokyo.

The new TV spot, which begins airing nationwide on February 6th, features Ninomiya as the master of a traditional Japanese izakaya (pub). Despite his youthful appearance, he takes on the character of a seasoned establishment owner.

At the press conference, Ninomiya discussed his approach to the role, revealing details about his character preparation. "I just kept glaring the whole time," he explained about his portrayal of the stern pub master, showing his commitment to embodying the typical no-nonsense attitude expected from such establishments.

For international fans, izakaya culture represents an important part of Japanese social life, where people gather after work to eat, drink, and unwind. These establishments are typically run by experienced masters who maintain the atmosphere and standards of their venues.

This commercial represents another step in Ninomiya's solo career activities as Arashi continues their hiatus that began in 2020. The group members have been pursuing individual projects across entertainment, with Ninomiya maintaining a strong presence in both television dramas and commercial work.

The "Kodawari Sakaba" campaign plays on the Japanese concept of kodawari - a dedication to craftsmanship and particular standards - which aligns perfectly with both Suntory's brand image and the traditional values associated with authentic izakaya culture.