BE:FIRST appeared on the Philippine television program All-Out Sundays alongside Filipino pop group SB19 to perform the song 'Toyfriend'. The performance brought together two of Asia's rising pop acts for a televised collaboration that aired in mid-August.

The appearance represents a notable moment of exchange between the Japanese and Philippine pop music scenes. BE:FIRST, the HYBE-affiliated seven-member boy group that debuted in 2021, has been steadily expanding their presence across Asia, while SB19 has built a strong following as one of the Philippines' most successful contemporary pop acts.

All-Out Sundays is a long-running Philippine variety show known for featuring musical performances and entertainment content. The program regularly hosts both local and international artists, making it a significant platform for cross-regional pop collaborations.

The performance of 'Toyfriend' on the show underscores how J-Pop groups continue to find opportunities for regional visibility and collaboration. For BE:FIRST, appearances like this help strengthen their foothold in Southeast Asian markets, where Japanese pop culture has maintained steady popularity alongside the region's homegrown music scenes.

BE:FIRST has been active with releases and performances throughout 2026, continuing to build on the momentum they've gained since their debut. Their appearance on All-Out Sundays adds to a growing list of cross-border promotional activities that have become increasingly common as Asian pop groups seek to connect with audiences beyond their home markets.