BE:FIRST appeared alongside SB19 on the Philippine television program All-Out Sundays to perform 'Toyfriend,' bringing together two of Asia's most dynamic pop acts for a memorable on-air collaboration.

The performance highlights BE:FIRST's growing presence across Asia and their willingness to collaborate with international artists. BE:FIRST, who debuted under the HYBE Japan label, has built a reputation for high-energy performances and polished choreography that resonates with audiences throughout the region. Their appearance on All-Out Sundays, a major Philippine entertainment show, reflects the group's expanding reach beyond Japan.

SB19, one of the Philippines' biggest pop exports, brings their own devoted fanbase to the collaboration. The pairing of the two groups signals how J-Pop and regional pop acts continue to find common ground and build audiences across national borders through shared performances and content.

All-Out Sundays is one of the Philippines' longest-running noontime variety shows, known for hosting both local and international artists. Having BE:FIRST perform on such a platform provides the group additional exposure in the Southeast Asian market, an area where Japanese pop culture continues to grow.

The collaboration underscores a broader trend in the Asian music industry: regional pop acts increasingly seek opportunities to perform together, cross-promote, and build fanbases that span multiple countries. These kinds of performances often lead to expanded streaming numbers, social media engagement, and potential future collaborations.

BE:FIRST has been active in promoting their music across multiple platforms and regions since their formation, and appearances like this one on All-Out Sundays are part of their strategy to maintain momentum and reach new listeners. For fans of both groups, the performance represents a rare chance to see two of Asia's pop acts share the same stage.