BE:FIRST is building anticipation for their latest release with a music video teaser for 'Toyfriend.' The teaser dropped ahead of the group's appearance at Summer Sonic, one of Japan's biggest outdoor music festivals.

While details about the full music video remain under wraps, the teaser gives fans a first look at the visual direction for the track. The timing suggests the group is using the festival performance as a major promotional moment for 'Toyfriend,' a strategy common among Japanese pop acts looking to maximize reach during major summer events.

BE:FIRST, the seven-member group under HYBE Labels Japan, has been steadily building momentum since their debut in late 2021. Known for their polished choreography and confident stage presence, the group has carved out a solid fanbase both in Japan and internationally. Their appearance at Summer Sonic puts them alongside other major acts on one of the festival circuit's flagship stages.

Summer Sonic, held annually at locations including Tokyo and Osaka, draws massive crowds and extensive media coverage. For BE:FIRST, the festival date represents a significant opportunity to reach music fans beyond their existing fanbase and showcase 'Toyfriend' to a broad audience.

The 'Toyfriend' teaser is the latest in a steady stream of content from BE:FIRST this year. The group has maintained an active release schedule, balancing Japanese and international promotional efforts as they continue to expand their presence in the competitive J-Pop landscape.