BE:FIRST is kicking off the summer strong with 'Missing' landing at number one on the Japan Hot 100 chart. The track marks another major moment for the group, which continues to cement its presence in the Japanese music scene.

The song's climb to the top comes as summer-themed releases gain traction across the charts. 'Missing' appears to resonate with listeners looking for fresh, seasonal sounds—a trend that often shapes Japan's music landscape during July and August.

BE:FIRST, the six-member boy group under HYBE's Japanese label, has steadily built momentum since their debut. The group combines Japanese and international members, bringing a unique dynamic that appeals to both domestic and global audiences. Their consistent chart performance demonstrates the group's growing influence in one of Asia's largest music markets.

The Japan Hot 100, compiled by Billboard Japan, tracks the most popular songs in the country based on streams, radio play, and sales data. Landing at number one is a significant achievement, particularly in a competitive environment where both domestic and international acts vie for listener attention.

BE:FIRST's success in Japan reflects the broader trend of K-pop groups finding substantial audiences beyond Korea. Japanese fans have become increasingly important to many K-pop acts' strategies, and BE:FIRST's positioning as a Japan-focused group under a Korean label shows how the industry continues to blur geographical boundaries.

With 'Missing' topping the charts, the group has another achievement to add to their growing resume. For fans and the group alike, this marks yet another confirmation that BE:FIRST's foothold in the Japanese market remains solid as they enter the peak summer season for music releases.