BLACKPINK's Lisa has officially joined forces with Japanese beauty giant Shiseido as the global ambassador for their Ultimune skincare line.

The Thai-born K-pop star made her first public appearance in this new role today at the "ULTIMUNE with LISA POP UP EVENT ― The Behind-the-Scenes of Beautiful Skin ―" held in Tokyo's trendy Harajuku district.

Shiseido's Ultimune is one of the company's premium skincare products, focusing on strengthening the skin's natural defenses. The collaboration represents a significant partnership between one of Asia's biggest pop stars and Japan's most internationally recognized beauty brand.

For international fans, this partnership highlights the growing connections between K-pop and Japanese brands. Lisa, whose real name is Lalisa Manobal, has become increasingly popular in Japan since BLACKPINK's debut, with the group regularly topping Japanese music charts and selling out arena tours.

The pop-up event gives fans a chance to experience the Ultimune product line while celebrating Lisa's new role. Shiseido has a long history of partnering with entertainment figures, but securing a global K-pop sensation like Lisa demonstrates the brand's commitment to reaching younger, international audiences.

This announcement comes as BLACKPINK members continue to expand their individual activities while maintaining their group commitments. Lisa's beauty partnership adds to her growing portfolio of endorsements and solo ventures.