BMSG, the agency home to popular boy group BE:FIRST, announced plans to restructure its management team with new executive appointments taking effect in early March.

The company revealed that Hiroshi Shimizu will join as Chief Operating Officer (COO), while Koichi Kitagawa has been appointed as an outside director. This marks a significant organizational shift for the relatively young agency.

BMSG was founded by SKY-HI (Nissy from AAA) and quickly gained attention in the J-Pop world through its survival show "THE FIRST," which formed BE:FIRST in 2021. The seven-member group has since become one of Japan's most promising acts, with hits like "Gifted" and "Scream" establishing them as major players in the domestic music scene.

The timing of this management restructure comes as BMSG continues expanding its roster and influence in the Japanese entertainment industry. BE:FIRST's success has positioned the agency as a notable force, particularly among younger demographics who connected with the group's fresh sound and authentic approach to pop music.

While details about the specific roles and responsibilities of the new executives weren't elaborated, the move suggests BMSG is preparing for its next phase of growth. For BE:FIRST fans, this likely means continued support for the group's activities as the agency strengthens its operational foundation.

The transition reflects broader changes happening across Japan's music industry, as newer agencies adopt different management approaches compared to traditional entertainment companies.