Singer Chiba Yuki has lent his voice to one of Japan's most beloved songs for a major commercial campaign. His cover of "Ue wo Muite Arukou" (known internationally as "Sukiyaki") is currently airing as the theme song for FamilyMart's "Convenience Wear" television commercials.

The convenience store chain chose this iconic track to promote their original clothing line, pairing Chiba's fresh interpretation with their brand message. "Ue wo Muite Arukou," originally performed by Kyu Sakamoto in 1961, remains one of Japan's most recognizable songs worldwide and the only Japanese-language song to reach number one on the US Billboard Hot 100.

Chiba Yuki, known for his versatile vocal style, brings a contemporary touch to the classic while maintaining its nostalgic charm. The choice reflects FamilyMart's strategy of combining familiar comfort with modern convenience – much like their approach to retail.

This collaboration highlights how classic J-Pop continues to resonate across generations, finding new life through covers and commercial partnerships. For international fans, it's another example of how deeply embedded music is in Japanese advertising culture, where memorable songs often become as famous as the products they promote.

The campaign showcases both the enduring appeal of Japanese musical heritage and how contemporary artists can honor classic material while making it their own.