FRUITS ZIPPER is gearing up for their July 15 release with "Power of Love / Sensation," their 5th single that showcases two completely different visual concepts across its three CD editions.

The group, which emerged from the KAWAII LAB. project in 2022, has become known for balancing cutesy idol appeal with artistic growth. This new single reflects that duality through its jacket photography. The limited edition version features members in sophisticated, monochromatic fashion-forward styling—think high-end runway vibes. Meanwhile, the standard and group-specific editions present the brighter, more colorful aesthetic fans expect from FRUITS ZIPPER.

Musically, the single includes four tracks across its different editions. Both "Power of Love" and "Sensation" serve as title tracks, with "Parade of Old Things" included on all versions as the theme song for the group's 4th anniversary tour. The limited edition adds "Growing Season Because," which debuted at the Tokyo Dome, while the group edition features "When Our Eyes Meet," a collaboration track with eyewear brand Zoff.

FRUITS ZIPPER has come a long way since their 2022 debut. Their early hit "My Cutest Place" went viral on TikTok and earned them a New Artist Award at the 65th Japan Record Awards in December 2023. They've since headlined arena shows and continue building momentum with each release.

The visual contrast in this single's packaging seems intentional—reflecting the group's ability to shift between high-fashion sophistication and idol charm depending on the concept. It's a smart move that gives collectors a reason to grab multiple versions while showcasing FRUITS ZIPPER's range.

Fans can pre-order now ahead of the July 15 release date.