HANA has partnered with Amazon for the retail giant's upcoming Prime Day campaign, which runs July 10-13. The seven-member group—made up of CHIKA, NAOKO, JISOO, YURI, MOMOKA, KOHARU, and MAHINA—appeared at a press conference in Tokyo's Hikarie Hall on June 16 to preview their involvement.

The new commercial, titled "Excitement Spreads," debuts on Amazon's special page June 23 before launching nationwide on July 3. The spot captures the group discovering Prime Day has begun, with their initial small shoulder movements evolving into dynamic group choreography. Members highlighted the playful energy and natural expressions on display, with KOHARU specifically praising CHIKA's facial expressions as a standout element. CHIKA and MAHINA revealed they wore their own shoes during filming—a personal touch to the production.

At the event, HANA participated in a prize game tied to Amazon trivia, competing for Prime Day products. When JISOO selected a clothing steamer, her fellow members immediately reacted with "That's so JISOO!"—apparently her tendency to worry about wrinkles in her clothes is well-known within the group. MOMOKA chose a coffee machine and ice maker to create a home café setup, while NAOKO picked a projector after being inspired by members who already own one.

During interviews, members shared their genuine appreciation for Amazon Prime membership. JISOO spoke about using projectors to watch movies and anime from bed, while YURI thanked the service for its reliable same-day delivery option. The group collectively emphasized how Prime's diverse offerings align with their different lifestyles.

HANA also encouraged fans—known as HONEYs—to make the most of the sale. The group, which made their major debut in April after a pre-debut single in January, continues to expand their presence beyond music into commercial work and broader entertainment collaborations.

Prime Day early access sales run July 7-9 for Prime members.