Hey! Say! JUMP's Yamada Ryosuke Named Obagi Brand Ambassador

Yamada Ryosuke from popular Johnny's group Hey! Say! JUMP has been appointed as the "25th Special Messenger" for Rohto Pharmaceutical's skincare brand Obagi.

The 31-year-old idol attended Obagi's new product and brand ambassador announcement event in Tokyo on February 3rd. This appointment marks a significant endorsement deal for Yamada, who has been building his profile as both a musician and actor.

For international fans who may be less familiar, Hey! Say! JUMP debuted in 2007 under Johnny & Associates and has remained one of Japan's most successful boy groups. Yamada serves as one of the group's main vocalists and has also established himself as a solo actor in various Japanese dramas and films.

Beauty and skincare endorsements have become increasingly common for male J-Pop idols, reflecting changing attitudes toward men's grooming in Japan. The partnership with Obagi, a well-known skincare brand in the Japanese market, represents the growing crossover between J-Pop stars and lifestyle brands.

This announcement comes as Hey! Say! JUMP continues their activities as a group, with members also pursuing individual projects in acting, variety shows, and brand partnerships. Yamada's new role as Obagi's special messenger adds another dimension to his already diverse career portfolio.