HYBE's Japanese pop group aoen has released their third single, 'Hajimari Color,' marking another milestone for the act under the K-pop label's expanding J-pop operations.

The release continues aoen's trajectory since joining HYBE's roster. The group has been building momentum through their earlier releases, and 'Hajimari Color' represents their latest step forward in the competitive Japanese music market.

While details about the single's sound and concept remain limited, the title—which translates to "Beginning Color"—suggests themes of fresh starts and new beginnings, a common thread in J-pop releases.

aoen is part of HYBE's strategic push into the Japanese music industry, following the label's broader international expansion beyond K-pop. The company has made significant investments in Japanese artists and groups as part of its global growth strategy.

For fans familiar with HYBE's approach, aoen's releases showcase the company's music production capabilities and the cross-cultural expertise it brings to the Japanese market. The group's consistent release schedule demonstrates HYBE's commitment to maintaining active artist engagement and fan connection.

This single arrives as HYBE continues balancing its Korean and international rosters, proving the label's capacity to manage diverse markets simultaneously while maintaining quality output across different musical landscapes.

More information about 'Hajimari Color,' including promotional activities and streaming availability, is expected to be announced as the release cycle progresses.