Japanese idol groups continue expanding their reach across multiple entertainment mediums this week, with two significant announcements capturing fan attention.

Hinatasaka46 is premiering the music video for "Ensu" (円周率) tonight at 10 p.m. JST on YouTube. The track appears on the Type-A limited edition version of their upcoming 17th single "Kind of Love," due May 20. The group's official social media teased that viewers shouldn't miss the ending, suggesting the video has a surprise or twist waiting. The video marks another milestone for Hinatasaka46, which underwent major lineup changes this year after all original members graduated.

Meanwhile, Nogizaka46's Runa Hayashi will make her stage acting debut in the musical adaptation of Juro Ikehiro's novel "Minoh." The production runs from September through October in Tokyo, Osaka, and Fukuoka. Hayashi expressed her excitement about the opportunity, saying she's thrilled to take on the challenge.

Both announcements reflect how established Japanese idol groups are strategically branching into new creative territories. Hinatasaka46, which rebranded from Keyaki Sakura46 in 2019 and has steadily grown since, recently introduced its fifth generation of members in March after a generation change the previous year. The group has been delivering solo projects for sub-units, giving newer members like the fifth generation prominent roles.

For Hayashi, the musical marks a natural progression for performers seeking to diversify their careers beyond group activities. Idol members increasingly pursue acting, hosting, and other entertainment ventures while maintaining their group commitments.

Fans of both groups have reasons to stay engaged across different platforms—whether streaming the latest music videos or catching live theatrical performances.