JO1's Kono Sumiki is taking center stage in Oggi magazine's July issue, which hits shelves May 28. The feature showcases him in the publication's signature suit editorial, where he plays a coworker at Japan's Football Association (JFA) to one of the magazine's readers.

The story pairs Kono's professional appearance with his genuine enthusiasm for his work. Currently serving as an official ambassador for the Japanese national soccer team through the JI BLUE unit—a special collaboration between JO1 and fellow group INI—Kono brings authentic passion to the role. The editorial explores how naturally he balances style and dedication, embodying the kind of professional that Oggi's working audience can relate to.

In interviews accompanying the feature, Kono reflects on how soccer has shaped his entire life. "I grew up loving soccer and the songs that came with supporting the sport," he explains. Now, channeling that same energy into his ambassador work feels particularly meaningful. He opens up about his philosophy on challenges, noting that difficult moments often become treasured memories. This perspective carries through his recollections of intense exam periods and dedicated soccer training.

Kono's enthusiasm is unmistakable when discussing his current work. "Work is just fun," he states simply, capturing an attitude that extends beyond JO1's music activities. The magazine also includes a handwritten message from Kono directed at Oggi's working readership.

Beyond the magazine feature, Kono's ambassador duties will continue to expand. JI BLUE, the unit he shares with INI members, recently released the track "Scenery" (景色) on June 3, with Kono drawing inspiration from personal memories and his appreciation for JO1's fanbase, JAM.

For fans wanting to catch more of Kono, the Oggi July issue provides a rare glimpse into how he balances JO1 commitments with his other passions—and why he approaches every opportunity with such evident joy.