LE SSERAFIM kicked off a new creative chapter with the release of their album "'PUREFLOW' pt.1" on May 22, and the lead single "BOOMPALA" is making waves with an unexpected tech collaboration.

The music video, which debuted on YouTube, marks a partnership between the five-member group and Google's Android and Gemini AI assistant. Member HUH YUNJIN opens the video using Gemini, setting the tone for a playful blend of technology and entertainment. The production leans into humor with multiple CGI sequences that feel fresh and modern.

"BOOMPALA" itself is built on a clever sample—the globally recognized "Macarena." Rather than just banking on nostalgia, LE SSERAFIM reframes fear as a catalyst for positive change, delivering an upbeat track packed with energy. The song fits the album's broader message about entering "FEARLESS 2.0," a new phase that builds on their four years of career momentum.

The 11-track album includes contributions from all five members across production, giving it a collaborative feel throughout. Beyond "BOOMPALA," listeners will find "Pureflow," "CELEBRATION," "Creatures," "iffy iffy," "Need Your Company," "Sonder," "Saki (feat. Aliyah's Interlude)," "Irony," "Trust Exercise," and "Liminal Space."

For context: LE SSERAFIM, signed to HYBE's SOURCE MUSIC label, has steadily built their international presence. In late 2024, they performed at MTV Europe Music Awards as the only K-Pop artist on the bill, and secured their third consecutive appearance on NHK Kōhaku Uta Gassen. Their Japanese discography recently expanded with "CRAZY" in December, which included the original track "Star Signs."

The "BOOMPALA" collaboration represents a broader trend of K-Pop groups integrating tech brands into their creative output—though rarely this directly or playfully. It's a reminder that LE SSERAFIM continues experimenting with their image as they move forward.