Nerun from the eclectic Japanese group Yurumerumo! has officially become a Thailand tourism ambassador, marking her growing connection to the Southeast Asian country.

The announcement came alongside the release of her new music video for "Kira Kira Miracle Thailand" (キラキラミラクルタイランド), which Nerun's solo project Nerun Poku Poku shared on YouTube. The track celebrates everything she loves about Thailand, with footage shot on Thai beaches during her visit last December.

This is Nerun's second Thailand-themed song. She previously released "Sawasdee Ka Khob Khab," which was performed entirely in Thai. "Kira Kira Miracle Thailand" now serves as the official tie-up song for Thailand Hyperlinks, a major Thailand information portal, and Nerun has been recognized as an official ambassador for the site.

Beyond music, Nerun is expanding her Thailand presence through fashion. She designed a collaboration collection with apparel brand LIVERTINE AGE, available through their online store. The merchandise includes t-shirts and other items featuring "Kira Kira Miracle Thailand" written in both English and Thai script.

Nerun is one of six members in Yurumerumo!, a group known for its adventurous sonic palette. Founded in 2012 by freelance writer Taie Daichi, the group combines new wave with electronic, shoegaze, hardcore, hip-hop, ambient, and techno influences. They've released over 130 songs and have performed internationally across Italy, Vietnam, Taiwan, Shanghai, Hong Kong, Bangkok, and Korea more than 20 times.

The group's boundary-pushing approach extends beyond music—they've ventured into film, starring in 2015's "Girls, Dance with Corpses" and appearing regularly on late-night Japanese television. Nerun's solo tourism work represents another creative direction, bringing her distinctive energy to cultural promotion alongside her music career.