Saito Kazuyoshi Stars in Suntory Beer CM, Naniwa Danshi's Nagao Becomes Brand Ambassador
Singer-songwriter Saito Kazuyoshi appeared at a Suntory beer commercial event, while Naniwa Danshi member Nagao Kento was named brand ambassador for La Roche-Posay skincare.
J-Pop Stars Take on Major Brand Partnerships
Singer-songwriter Saito Kazuyoshi made an appearance at the Suntory Draft Beer commercial launch event on February 10th, where he performed the CM theme song. The event featured actress Kawai Yumi and comedy duo Sisonne, with Saito praising Kawai's homemade appetizers paired with the beer.
Meanwhile, Nagao Kento from Johnny's group Naniwa Danshi was officially announced as the new brand ambassador for La Roche-Posay's Tone Up UV product line at a Tokyo event the same day. The 22-year-old idol promoted the skincare brand's mission of maintaining youthful, glowing skin, telling attendees he wants to "stay young for a long time."
For context, Saito Kazuyoshi is a veteran singer-songwriter known for hits like "Utautai no Ballad" and remains one of Japan's most respected acoustic artists. Naniwa Danshi, formed in 2018, is a seven-member boy group from Johnny & Associates' Kansai region, gaining popularity through variety shows and music releases.
In related news, three members of Johnny's group Chotokkyu (Yuki, Takashi, and Masahiro) participated in an FM Osaka anniversary travel event that will air February 15th. The radio special featured the group's signature humor, including Masahiro's famous "long onigiri" gag.
These brand partnerships highlight how J-Pop artists continue expanding beyond music into endorsement deals, reaching wider audiences through commercial tie-ups and promotional events.