SIRUP Releases 'Not AI' Music Video Celebrating Human Connection
Japanese artist SIRUP has unveiled the music video for 'Not AI,' a upbeat dance track that celebrates human emotion in an AI-driven world. The visual, created by director maxilla, follows SIRUP's transformation from a robotic state to freedom aboard a spaceship.

SIRUP has dropped the music video for 'Not AI,' a track that directly addresses the rapid expansion of AI technology while championing the emotional authenticity that makes us human. The song pairs a catchy, infectious hook with SIRUP's dynamic vocal delivery, creating an energetic dance tune with a bigger-picture message.
The visual narrative, directed by maxilla (who also created the single's cover art), depicts SIRUP gradually breaking free from a robotic, emotionless state while aboard a spacecraft. The video centers on what the artist calls "vibes you can't generate"—the raw, spontaneous feelings and impulses that are uniquely human. It's a visually ambitious piece that matches the song's themes of liberation and authenticity.
'Not AI' brought together a talented roster of international producers and songwriters, including ALYSA, A.G.O, Jacob Aaron, and JYONGRI, reflecting SIRUP's collaborative approach and cross-border appeal.
Beyond the new single, SIRUP has announced that the analog vinyl edition of 'OWARI DIARY' (originally released in September 2025) will drop on June 13. The special release features a splatter-colored record in a gatefold jacket, complete with an A2-size poster.
The timing coincides with SIRUP's Asia Tour 2026, "Turn the Page in Asia," running from June through July. The tour will hit multiple cities with notable guest appearances: Seoul will feature eldon and Sumin, Taipei welcomes Chih Siou, and Bangkok hosts James Arin.
SIRUP has established himself as a distinctive voice in the R&B, neo-soul, and hip-hop space since his 2017 debut. His reach has expanded significantly in recent years—he performed at Tokyo's Budokan in 2022 and received a Golden Melody Awards nomination in 2024, cementing his status as an artist who resonates across borders and cultures. With 'Not AI,' SIRUP continues that trajectory while offering a refreshingly optimistic take on what it means to be human in 2026.
