Snow Man member Sakuma Daisuke is the face of Mercari's new credit card campaign, with two commercials launching nationwide on February 20th. The ads for "Mer Card" carry the theme "Follow Your Passions" and celebrate spending money on the things you love.

At a press event held at Tokyo's Ebisu The Garden Room on February 19th, Sakuma shared his perspective on fan spending, describing money spent on his hobbies and interests as "living expenses" rather than discretionary purchases. This philosophy aligns perfectly with the campaign's message encouraging people to embrace their passions without guilt.

The two commercial versions are titled "A World With Things You Love" and "Enjoy What You Love (Using Sales Revenue)," both emphasizing Mercari's approach to making spending on personal interests more accessible and rewarding.

Sakuma, known for his own enthusiastic fan activities and collecting hobbies, brings authenticity to the campaign. His motto "Follow Your Passions" ("Suki wo Tsuranuke") resonates with fans who understand the value of investing in what brings joy to daily life.

This partnership reflects the growing recognition in Japan of "oshi-katsu" (fan activities) as a legitimate lifestyle choice rather than frivolous spending, with companies like Mercari positioning themselves to support these passionate consumer habits.