timelesz members Matsushima So and Hara Yoshitaka have been tapped for a new Uber Eats social media campaign. The duo appears in advertisements for "Taipro 2 観るγͺら、Uber Eats γ§γ„γƒΌγ‚“γ˜γ‚ƒγͺγ„οΌŸ" ("If you're watching Taipro 2, why not order Uber Eats?").

The campaign shows the two members enjoying pizza, gyoza, and Korean cuisine while presumably watching the drama. This type of food delivery tie-in has become increasingly popular in Japanese entertainment marketing.

timelesz, formerly known as Sexy Zone until their rebrand in April 2024, has been expanding their presence beyond music into various commercial partnerships. The group consists of five members and has maintained steady popularity since their debut in 2011.

The "Taipro" series, which appears to be the drama referenced in the campaign, represents the growing trend of integrating entertainment content with lifestyle brands. Food delivery services have particularly embraced partnerships with J-Pop acts as a way to reach younger demographics.

This collaboration continues timelesz's active promotional schedule as they establish their new identity following the name change earlier this year.