Tsagaan Sar, the newly rebranded band previously known as Lucky Old Sun, is embracing analog in a digital world. The group will release their self-produced album "Experiment 1" on May 28, available exclusively on 10-inch vinyl.

The album stands out for its deliberately retro approach to recording. Contrary to modern production trends, the six-track project was recorded using low-fidelity cassette four-track machines—a deliberate step backward in an age of digital studios and AI-assisted production. This DIY philosophy extends to distribution, as the record will only be sold through Tsagaan Sar's official online store and at live venues.

The vinyl includes a download card for digital access to the recordings, bridging the gap between physical and digital formats. The tracklist spans both sides of the record, with standout tracks including "Atai" and "Yakan Hikou" (Night Flight), both of which already have accompanying music videos.

Full tracklist:

  • Side A: "Atai," "Sunday Sucks," "Over The Hill"
  • Side B: "Yakan Hikou," "Attractions," "Kouya"

Beyond the album release, Tsagaan Sar is planning live performances to support the project. They'll play Blue Enoshima in Kanagawa on July 26, with tickets currently available through e-plus. The venue show marks an opportunity for fans to experience the band's sound in person and potentially grab physical copies of "Experiment 1."

The decision to record in analog reflects a broader artist statement about artistic values. In a music landscape dominated by streaming, algorithmic playlists, and digital convenience, Tsagaan Sar's choice to record on dated technology and release exclusively on vinyl signals a commitment to craftsmanship and intentionality over accessibility. Whether this approach resonates with listeners remains to be seen, but it certainly sets the rebranded group apart in today's music scene.