While NewJeans continues to rack up impressive YouTube records, their label ADOR is quietly dealing with a mounting inventory crisis behind the scenes.

According to financial reports, ADOR held approximately ₩15.1 billion KRW ($9.97 million USD) in unsold inventory at the end of 2025—barely down from ₩15.8 billion KRW the previous year. Most of that stock is believed to be NewJeans albums, particularly copies of the group's 2023 mini album Get Up. HYBE previously claimed that over one million copies of the album remain unsold, out of 3.5 million produced.

The problem has worsened significantly since NewJeans' contract dispute with ADOR brought the group's activities to a halt. Without new releases or promotional activities, the existing inventory has gathered dust rather than selling through.

What makes this particularly concerning is how it's affecting ADOR's financial health. The company's total assets dropped from ₩96 billion KRW ($63.4 million USD) to ₩78.4 billion KRW ($51.8 million USD) in the same period, meaning unsold inventory now takes up a much larger chunk of what the label actually owns. More telling: ADOR's inventory turnover rate—how quickly they move product—plummeted from 4.74 times in 2024 to just 0.72 times in 2025. That means it now takes about 504 days to sell through their stock instead of 77 days.

The irony is sharp. These inventory assets actually helped ADOR's 2023 profits look better on paper, since under accounting rules, unsold stock at year-end reduces reported costs. Now those same albums are becoming a financial albatross, and the company faces potential impairment losses.

For ADOR to recover, they'll need to either move that inventory quickly or take the hit on their books. Either way, the longer NewJeans remains inactive, the more expensive this problem becomes. The label's financial recovery increasingly depends on resolving the contract dispute and getting the group back to releasing new music.