Renowned art director Park Si Young has voiced strong criticism over NewJeans' latest comeback aesthetic, taking to Instagram Story to express his disappointment with the group's styling and creative direction.

In a now-circulating post, Park reposted a meme video alongside a lengthy message that directly targeted the production team behind the comeback. Rather than blaming the members themselves, Park directed his frustration at ADOR's leadership and creative executives, calling the concept "tacky" and comparing it unfavorably to styling from past television program eras.

Park also questioned the four-member format of the release, making a blunt comparison to suggest the group feels incomplete. He criticized what he described as untalented individuals taking advantage of the members' popularity, and expressed frustration with the company's leadership, specifically calling out the founder's lack of creative vision despite significant financial investment.

The timing of Park's remarks comes as NewJeans recently shared a series of summer teasers that generated excitement among fans eager for new content. The group hasn't released fresh material in quite some time, making this comeback particularly anticipated.

Park's commentary is notable given his history with the group—he previously supported NewJeans and worked with former creative director Min Hee Jin, who was instrumental in establishing the group's signature visual identity. His willingness to publicly critique the new direction suggests a notable shift from the group's established aesthetic.

The screenshots of Park's Instagram Story have continued circulating online, reigniting conversations about NewJeans' evolving visual concept and the creative decisions behind their latest releases. Fans and industry observers are weighing in on both the art director's assessment and the group's new direction as the comeback cycle develops.

As discussions continue, this criticism adds another layer to ongoing conversations about NewJeans' creative evolution under ADOR's current leadership.