ATEEZ has officially reached a new peak in their career. Following their June 26 comeback with mini album "GOLDEN HOUR : Part.5" and title track "BAD," the group has now shattered their first-week sales record, according to Hanteo Chart data.

This achievement surpasses the group's previous milestone, which was set three years earlier. For context, the album had already crossed 1 million copies sold in its opening week—marking the sixth time ATEEZ has reached that benchmark within seven days of release.

The "GOLDEN HOUR" series continues to be a major sales driver for the group. Each installment has demonstrated ATEEZ's growing fanbase and their ability to maintain momentum across multiple releases. The latest chapter's record-breaking performance shows that their audience is not only staying loyal but actively expanding.

ATEEZ's consistent ability to hit million-copy milestones reflects the group's trajectory over the past few years. As one of K-pop's most reliable commercial forces, they've built a reputation for delivering albums that resonate with both longtime fans and newer listeners. The "BAD" title track appears to have connected strongly with audiences, driving both physical and digital engagement.

For a group that debuted in 2018, reaching career highs this far into their career—rather than peaking early—speaks to their sustained artistry and evolving appeal. First-week sales records are often telling indicators of a group's current standing in the market, making this achievement particularly significant during a competitive period in K-pop.

ATEEZ joins a growing list of groups regularly hitting million-copy milestones, a threshold that's become increasingly common among top-tier acts but still represents serious commercial strength. The group's ability to break their own records suggests they're on an upward trajectory rather than plateauing.