BABYMONSTER is riding high. Just weeks after "SUGAR HONEY ICE TEA" hit 100 million YouTube views in under 18 days, the group kicked off their 2026-27 world tour "CHOOM" in Seoul over the weekend, cementing their status as one of fifth generation K-pop's biggest acts.

The Seoul leg ran from June 26-28 at Jamsil Indoor Stadium, with BABYMONSTER opening the tour using "WE GO UP" to signal their resolve and dominance. The performances highlighted the group's rapid rise through the K-pop ranks, showcasing why they've become such a force in the industry.

The momentum doesn't stop there. YG Entertainment released the first teaser for the "I LIKE IT" music video on June 29 at midnight KST. The track, a B-side from their latest mini album "CHOOM," gets its full video treatment on July 6 at midnight KST.

The timing is strategic—while the "CHOOM" tour brings the group's energy to fans in person across multiple cities, the new music video keeps their digital presence strong. It's a one-two punch that maximizes both the tour's promotional value and their streaming engagement.

For BABYMONSTER fans, this period represents a rare convergence of major releases and live performances. The group is essentially operating at full throttle: they've got tour dates rolling out internationally, new video content incoming, and the cultural conversation firmly in their corner thanks to the "SUGAR HONEY ICE TEA" phenomenon.

With the "CHOOM" tour continuing throughout 2026 and 2027, and multiple music video releases planned, BABYMONSTER is building the kind of sustained momentum that turns groups into global phenomena. The Seoul stops were just the beginning.