BIGBANG continues to rack up impressive YouTube milestones. The group's "LOSER" music video crossed 300 million views on June 5, joining an exclusive club of their videos that have reached this viewership threshold.

Released on May 1, 2015, "LOSER" took just over 11 years to hit the 300 million mark—a testament to the track's enduring popularity with both longtime fans and newer listeners discovering the group's catalog. It's now BIGBANG's third group music video to achieve this level of viewership on the platform.

The milestone reflects the staying power of BIGBANG's 2015 output, which came during a creatively productive period for the group. "LOSER" showcased their signature blend of hip-hop, pop, and electronic production that helped define their sound during the mid-2010s.

YouTube view milestones have become a standard way to track a music video's longevity and global reach. For BIGBANG—one of K-pop's most influential groups—reaching 300 million views across multiple videos underscores their impact on the industry and their ability to maintain relevance across generations of listeners.

The achievement comes as BIGBANG remains one of K-pop's most celebrated acts, even as the group has had a more low-key presence in recent years compared to their peak era in the 2000s and 2010s.