Just days after becoming the first artist to hit 100 million YouTube subscribers, BLACKPINK has delivered another record-breaking moment with their latest album 'DEADLINE.'

The group's highly anticipated comeback is reportedly setting new benchmarks for first-week streaming numbers across major platforms. While specific figures haven't been officially released, industry sources indicate the album is outpacing previous K-pop releases in its opening week performance.

'DEADLINE' marks BLACKPINK's first full group comeback since their YouTube subscriber milestone earlier this month. The timing couldn't be better, as the group's massive global fanbase – evidenced by their historic subscriber count – has been eagerly awaiting new music following Rosé's individual success with "APT."

The album's strong streaming performance suggests BLACKPINK's momentum from recent achievements is translating directly into commercial success. Their ability to maintain relevance and break records simultaneously demonstrates why they remain one of K-pop's most influential acts.

For BLACKPINK, February 2026 is shaping up to be a defining month. The combination of their YouTube history-making moment and now 'DEADLINE's streaming success reinforces their position at the top of the global music landscape.

As streaming platforms continue to release official first-week numbers, industry watchers are expecting 'DEADLINE' to set new standards for K-pop comeback performance. The album's early success also bodes well for the group's upcoming promotional activities and potential chart positions worldwide.

The record-breaking streak follows a pattern for BLACKPINK, who have consistently pushed boundaries since their debut. With 'DEADLINE' already making waves in its first week, the group shows no signs of slowing down their historic run.