BLACKPINK's "JUMP" has reached a major streaming milestone. The music video crossed 400 million views on YouTube on June 21 KST, making it the first K-pop music video released in 2025 to hit the mark.

The achievement underscores BLACKPINK's sustained grip on YouTube viewership. The group has consistently dominated the platform with multiple videos in the billions, and "JUMP" continues that trend. While the exact release date of "JUMP" wasn't specified in available reports, the track clearly resonated with fans immediately upon arrival.

This accomplishment comes during a prolific period for BLACKPINK, who have maintained their status as one of K-pop's biggest global acts. The group's ability to reach such viewership milestones so quickly reflects both their massive fanbase and the broad appeal their music holds across different demographics.

For context, reaching 400 million views on YouTube typically takes considerable time for most artists, even those in the upper tier of K-pop. The speed at which "JUMP" achieved this feat speaks to the combination of BLACKPINK's existing audience size and the track's reception.

The milestone also highlights YouTube's continued importance as a primary platform for measuring K-pop success. While streaming services like Spotify and Apple Music provide crucial metrics, YouTube views remain a highly visible and culturally significant benchmark in the industry.

BLACKPINK has established themselves as perennial record-breakers, and "JUMP" adds another entry to their growing list of achievements. As the group continues to balance individual projects and group activities, their ability to generate massive viewership numbers shows there's sustained demand for their releases.