HYBE has officially introduced their new girl group, TUIDE, marking another addition to the company's expanding roster. The announcement came on July 20 at midnight KST, revealing the group's name through official social media accounts.

TUIDE will debut under ABD, a newly established label within the HYBE family. This move reflects the company's continued strategy of creating distinct labels to develop diverse artist concepts and sounds. ABD's launch signals HYBE's commitment to nurturing fresh talent while maintaining creative independence across its subsidiaries.

The project isn't entirely new to fans who've been following HYBE's developments. Back in May, ABD first teased the girl group, giving the community an early heads-up that something was in the works. The official name reveal now brings the pre-debut narrative into sharper focus.

A notable detail about TUIDE's creation is the involvement of PLEDIS Entertainment's founder in the production process. This connection ties back to HYBE's acquisition of PLEDIS Entertainment and demonstrates how the company continues to leverage existing talent and expertise within its portfolio to develop new groups.

With the name officially out and the team behind them now public, attention will likely turn toward debut timelines, member reveals, and the group's musical direction. HYBE has been strategic about spacing out group debuts and managing expectations, so the company will probably roll out additional information gradually to build anticipation.

For K-pop fans tracking HYBE's next moves, TUIDE represents another opportunity to see how the label system operates and what kind of sound or concept ABD will champion. The name itself—while unique—leaves room for speculation about the group's concept until official debut materials surface.

As one of the industry's largest entertainment companies, HYBE's new projects typically draw significant attention, and TUIDE's official introduction signals that the pre-debut phase is moving into higher gear.