ILLIT continues to build momentum following their recent chart success. On July 18, the group's music video for "It's Me" hit 100 million views on YouTube in record time for the group, according to BELIFT LAB.

The milestone marks a significant achievement for ILLIT's discography. While their debut music video previously held the distinction of being their only video to cross 100 million views, "It's Me" has now claimed the title of their fastest climb to that benchmark.

This latest victory comes as ILLIT maintains strong performance across multiple metrics. The group was recently recognized with official Circle certifications from South Korea's national music chart, reflecting their consistent chart presence alongside peers like aespa, LE SSERAFIM, BABYMONSTER, and TWS.

The success of "It's Me" reflects ILLIT's growing fanbase and continued relevance in the competitive K-pop landscape. Since their debut, the group has steadily expanded their catalog and audience reach, with each new release building on previous achievements.

With this record now in hand, ILLIT joins an exclusive group of K-pop acts commanding nine-figure view counts on individual music videos—a testament to both the group's appeal and the dedication of their fanbase in driving engagement on the platform.

As the group continues their promotional activities, fans will be watching to see whether future releases can match or exceed the momentum "It's Me" has generated.