ILLIT has hit a new milestone with "It's Me," their latest title track. On July 18 at approximately 3:14 p.m. KST, the music video crossed 100 million views on YouTube, marking the second ILLIT video to reach that number.

The track, released April 30, took about 78 days, 21 hours, and 14 minutes to hit the benchmark. That's faster than any ILLIT video before it—the group's previous record holder, "Magnetic," took 86 days, 17 hours, and 30 minutes to reach 100 million views when it set the bar two years ago.

According to BELIFT LAB, the label behind the group, "It's Me" now holds ILLIT's fastest time to the milestone. The quirky music video has clearly resonated with viewers, helping the group extend their track record of YouTube success.