BLACKPINK's Jennie is ramping up promotion for her new single "Less than a Lover" with fresh teaser content.

After unveiling a teaser image on July 20, Jennie has now shared a music video teaser for the track. The new visual gives fans a glimpse into what to expect from the upcoming release, building anticipation as she continues her solo momentum.

This comes on the heels of Jennie's recent success with "Dracula," her collaboration with Tame Impala that climbed to No. 5 on the Billboard Hot 100—a major achievement for the artist. The quick turnaround between releases shows Jennie isn't taking a breather, instead keeping her name in the conversation with consistent new material.

The teaser strategy mirrors typical K-pop release campaigns, with staggered content drops designed to maintain fan engagement leading up to the official release. By sharing both static images and video clips, Jennie and her team are giving fans multiple touchpoints to connect with the new single.

"Less than a Lover" represents another solo venture for the BLACKPINK member, who has been balancing group activities with an increasingly active solo career. The single showcases her ability to work with different producers and sounds—a contrast to the indie-electronic vibes of "Dracula."

More details about the official release date and full single are expected soon.