Jennie Releases 'Less than a Lover,' a Summer Single She Directed and Composed
BLACKPINK's Jennie dropped the new single 'Less than a Lover' on July 24, a summer-inspired track she wrote, composed, and directed herself. The song explores the emotional blur between friendship and romance.
Jennie released her latest single "Less than a Lover" on July 24 at 1 p.m. KST, bringing a summer-focused track that marks a creative venture beyond performance. She took on multiple roles in the project: writing and composing the song alongside directing its music video.
The single dives into the complicated space between platonic connection and romantic feelings—that undefined territory where two people share real emotion but haven't quite crossed into being a couple. Jennie drew inspiration from summer itself, capturing both the excitement and the wistfulness that can come with relationships caught in that in-between state.
Teasers for the track began circulating on July 21, ahead of the full release. The promotional images highlighted her involvement across writing, composition, and creative direction, signaling this as a more hands-on project for the artist.
With "Less than a Lover," Jennie continues to explore her solo work outside of group activities, taking creative control over the material and its visual presentation.