BLACKPINK's Jennie has wasted no time making an impact with her latest solo release. After teasing the project earlier in the week, the singer officially dropped "Less than a Lover" on July 24 at 1 p.m. KST, complete with its accompanying music video.

The single's success was immediate. By 1:30 p.m. KST on July 25—just half an hour after the music video release—"Less than a Lover" had already claimed the top position on iTunes charts worldwide. The track also dominated YouTube's charts during the same period, demonstrating strong fan engagement across multiple platforms.

The release marks Jennie's latest venture into solo work outside of BLACKPINK activities. The singer has been gradually building momentum for the single since late July, starting with teaser imagery that gave fans their first visual hints at the concept. She followed that up with a music video teaser, which offered a preview of the track's aesthetic and tone before the official drop.

Jennie's ability to rack up chart positions so quickly reflects her established fanbase and the anticipation surrounding her solo endeavors. The "Less than a Lover" rollout—spanning teasers, video previews, and the full release—showcased a measured promotional approach that kept interest building throughout the week.

With the single already topping global iTunes rankings, Jennie is continuing to prove her strength as a solo artist. Fans can stream "Less than a Lover" across all major music platforms, with the official music video now available on YouTube.