NCT U's 'BOSS' Hits 200 Million YouTube Views, Becomes Group's 2nd MV Milestone
NCT U's 2018 hit 'BOSS' reached 200 million YouTube views on March 6, taking about 8 years to achieve this milestone as NCT's second music video to reach this mark.

NCT U's "BOSS" has joined an exclusive club, becoming the second NCT music video to surpass 200 million views on YouTube. The milestone was reached on March 6 at approximately 11:53 a.m. KST.
The achievement comes nearly eight years and 15 days after the music video's original release on February 19, 2018. "BOSS" served as the title track for NCT 2018's NCT 2018 Empathy album, featuring the NCT U lineup of Taeyong, Doyoung, Jaehyun, Winwin, Lucas, Mark, and Jungwoo.
The track marked a significant moment for NCT's brand strategy, showcasing the group's hip-hop and R&B influences with its bold sound and striking visual concept. The music video featured the members in sleek black outfits against minimalist sets, creating the sophisticated aesthetic that became synonymous with NCT U's image.
This milestone adds to NCT's growing list of YouTube achievements, with "BOSS" now joining the ranks as the group's second most-viewed music video. The achievement demonstrates the lasting power of NCT's 2018 era content, proving that quality releases continue to find new audiences years after their initial debut.
NCT U, as part of SM Entertainment's larger NCT project, operates as a rotational unit that allows different combinations of NCT members to collaborate. "BOSS" remains one of their most recognizable tracks, frequently referenced by fans as a defining moment in NCT's discography.
The 200 million view milestone comes as NCT continues their activities across various sub-units, with different lineups actively promoting throughout 2026. While member Lucas is no longer part of the group following his departure from SM Entertainment, "BOSS" continues to serve as a testament to NCT U's musical impact during their early years.
