The conversation around NewJeans' latest comeback has taken another turn. After art director Park Si Young publicly criticized the group's styling choices, music video director Shin Hee Won—who helmed videos for "Super Shy" and "Attention"—posted a photo featuring all five members with the caption "The power of the director."

The post immediately divided fans online. Some interpreted it as Hee Won taking credit for NewJeans' visual identity, while others read it as lighthearted commentary. The reactions ranged from supportive to skeptical: "I feel like they are just poking fun" versus "Are they trying to say that the artist is nothing and that the director does everything?"

The debate touches on a larger question about NewJeans' creative vision. Several comments pointed to former ADOR creative director Min Hee Jin's influence on the group's distinct aesthetic before her departure from the company. "NewJeans without Min Hee Jin isn't NewJeans," one commenter wrote, suggesting that the group's visual identity was shaped by multiple creative minds rather than a single person.

Not everyone took Hee Won's post seriously. Some fans noted the irony, questioning whether the post was genuine commentary or just director humor: "Are they saying they are going to support the group or not?" Others simply challenged the premise: "Was 'Super Shy' that great?"

This back-and-forth highlights an ongoing tension in K-pop fandom—the question of how much credit belongs to artists versus the creative teams behind them. While directors, stylists, and choreographers absolutely shape a group's image, the debate raises fair questions about visibility and recognition.

For now, NewJeans fans are focused on the actual comeback, with the teaser photos already generating significant buzz. Whether Hee Won's post was meant as humor, genuine commentary, or something in between, it's certainly gotten people talking—though not always in agreement.