ONF is back with new music, but their comeback came with an unusual setback. The group released their second album, Part 2 [ONF: MY SELF], featuring the title track "Open The Door" this week. While the release itself happened as planned, the group notably skipped appearances on music shows—a standard part of any K-pop comeback.

The absence sparked curiosity among fans and netizens, who quickly realized what was missing from ONF's promotion schedule. The reason behind it: ONF recently departed from WM Entertainment and signed with a smaller agency, which apparently didn't have the connections or experience needed to secure music broadcast spots for their comeback.

The realization caught many by surprise. ONF isn't a new group—they've been active in the industry for years and have built a solid fanbase. The fact that even an established act couldn't land prime promotion slots on major music shows highlighted just how crucial agency connections are in the K-pop industry.

Reactions online ranged from supportive to critical. Some fans expressed disappointment about the situation, noting how important these broadcasts are for both promotion and fan engagement. Others questioned whether the new agency simply lacked experience in the entertainment field, while some pointed out that the timing might have worked against them, with multiple group comebacks happening last week.

Despite the promotional hurdles, early reception to "Open The Door" has been positive. Fans have praised the track's quality, with listeners mentioning they already have it on repeat. The song's music video is now available for fans to check out.

This situation underscores a reality in K-pop that often goes unspoken: label size and industry connections can significantly impact a group's promotional reach, even when the music itself is solid. For ONF, many are hoping they'll secure music show appearances in the coming weeks as the album gains traction. The group's loyal fanbase continues to support their comeback despite the lack of broadcast coverage.