Rosé & Bruno Mars' 'APT.' Hits 2.5B Views in Record Time
Rosé and Bruno Mars' "APT." music video reached 2.5 billion views on May 25, becoming the 5th fastest MV ever to hit the milestone. The track continues its dominance nearly two years after its October 2024 release.

Rosé and Bruno Mars' collaboration "APT." just joined an exclusive club. The music video surpassed 2.5 billion views on May 25 at approximately 11 p.m. KST, making it the 5th fastest music video in history to reach that landmark.
The track dropped on October 18, 2024, meaning the video hit 2.5 billion views in roughly one year, seven months, and seven days—a pace that puts it among the most-watched music videos ever released. The achievement underscores the song's sustained global appeal across its near-two-year run.
"APT." was an unexpected team-up that paid off immediately. The disco-pop track became a commercial juggernaut, dominating charts worldwide and introducing Rosé's solo work to audiences who might've only known her as BLACKPINK's lead vocalist. Bruno Mars' production and vocal collaboration added mainstream crossover appeal, while Rosé's distinctive voice provided the track with an unmistakable edge.
The music video itself became iconic—featuring vibrant retro aesthetics, choreography that fans immediately started recreating, and chemistry between the two artists that translated well on screen. That visual polish likely contributed to the video's replay value and longevity on YouTube.
Reaching 2.5 billion views puts "APT." in rare company. For context, only a handful of music videos have hit that threshold faster, highlighting how the track transcended typical K-Pop or pop-music viewership patterns. It demonstrates the power of a well-executed international collaboration paired with smart marketing and undeniable star power.
The milestone also reflects how streaming culture has evolved. Music videos now accumulate views at unprecedented rates compared to older standards, yet 2.5 billion views still represents genuine cultural penetration across multiple continents.
Rosé's choice to collaborate with Bruno Mars proved strategic for her solo career launch. While BLACKPINK pursued individual projects after their 2023 hiatus announcement, Rosé's "APT." showed she could carry a project independently on the global stage. The continued view count serves as a reminder that the song remains relevant nearly two years later—no small feat in today's fast-moving music landscape.
